Going green seems to be the latest fad spreading across the world, but it’s not such a bad one, even if people start becoming environmentally conscious merely because it’s the ‘cool’ thing to do. So as people start to develop a genuine interest for environmental protection, and wish to find out more information about the environment and what they can do as an individuals to save their planet, where can they go? Anyone can do a web search on a well known search engine such as Google, but web results are usually based on page rankings and thus newer, popular articles with useful information get lost in the abyss of the internet. Thanks to social bookmarking sites, interesting and useful articles can be spread by humans rather than a page ranker, thus the articles have that much more relevance.
Social bookmarking sites are a great way to introduce relevant sites to others, and thus continue to build greater interest in those pages. As others read those pages they can rate them positively or negatively, adding value to the bookmark so that someone who wants to find relevant information can only visit those pages previously given high ranks by other viewers. These pages can be viewed chronologically, by ranking, or searched via their tags and categories. These bookmarks can be shared privately within a network as well, so an environmental group who wants to share articles with only members of the same group can do that.
An environmentalist, or potential environmentalist, would have a place to go to learn more about the latest innovations in going green, as even corporations now are trying to do their part to reduce emissions and increase energy efficiency. The service of social bookmarking has grown immensely popular because it gives a human touch and gives users a ranking of the page’s quality, as well as a brief of the material before you visit the page.
Social bookmarking is a very easy and valuable way to view a consolidated list of bookmarks, and has become an easy way informative links to members of different online communities. And with their increased popularity, social bookmarking sites are improving everyday to meet the competition and offer something that the competitors don’t. Today there are dozens of popular social bookmarking sites that appeal to a general audience, but few that successfully target a specific community or category, such as the environment.
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